Weekend Offender was set up in a small Welsh town outside Cardiff as a side project in 2004. It was the brainchild of Sam Jones and Rhydian Powell, and just under ten years later the pair continue to expand the brand from the label’s new flagship store in London’s Soho. No-nonsense, functional, bold; stylish, playful, assured – the clothes remain like the customers. Weekend Offender has become a go-to brand for lads at the sharper end of the terrace, earning a priceless word-of-mouth reputation. It’s no-nonsense and no-air-kissing approach allows the brand to focus on exactly what they want from a clothing label.