Established midway through 2013, NICCE London has quickly made a name for itself as a London lifestyle brand. Since conception, the focus has been on developing a clean honest approach to contemporary wearable apparel. The creation is clean, functional clothing pushing forward in new directions for-ever maintaining the ethos. NICCE London draws inspiration from London's ever-changing culture and music scene. Alongside the forever established originals, NICCE works with seasonal collections with a strong directional approach, aiming to produce clean and contemporary street-wear to be worn by everyone.