Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who would revive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg, and quickly became one with the streets and its graffiti culture. Wanting to reach people from the street, Daniel found inspiration in his everyday life, and more importantly, in his friends. It was about having a good time and bringing his community closer together. And somehow, the founder had become the very essence of his own brand. The Elvine ethos is to produce clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.