Underated exists to serve as motivation to the underdogs of society. This has been achieved by bridging the gap between street culture and high fashion, encapsulating the essence of menswear with ideas that transcend the realms of art and fashion. Underated pride themselves in manufacturing goods that are classic, premium quality, unique and timeless. Underated are a men’s lifestyle brand born in the heart of iconic style capital London and elevated by a silent strength and confidence. The inspiration is based on offering the under-rated a voice, the understated a chance and the underestimated an avenue. Underated bridges the gap between London street culture and high fashion, encapsulating the essence of today’s youth which is combined with the development of individuality.